A Simple Copywriting Formula For Your Small Business Ever sat down to write something for your website, only to spend the first-hour typing, deleting, editing, doubting and then (finally) giving up? You need a copywriting formula. Unlike templates, copywriting formulas are frameworks to follow. You’re able to adapt your copywriting formula to match your brand personality, […]
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An Introduction to Brand Messaging | Building a Purposeful Business When we go to start a new business, so many of us stumble into a trap. It’s a crowded place to be and one that I have no doubt many of you reading this are familiar with. That trap? It’s seeking out the perfect brand
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How To Write An Email Newsletter [In 7 Steps] 64% of small businesses are using email marketing to reach their customers. I think that number should be 100%. Why? Well, your emails have so much potential. Your email newsletters can build deep, personal and sustainable relationships with your customers, even when you haven’t got much
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